Profile
Product Manager bridging technology, management, and design. Certified Scrum Product Owner. Strong Agile, digital media, and UX experience. Offering vision and depth leading cross-functional teams to deliver user-focused web and mobile initiatives. Familiar playing most roles on the team along the way. Avid learner and skilled teacher too.
Experience
Instinctual
New York, NY
2004 - 2007, 2020 - Present
Proprietor, Product Developer, Solution Architect, Digital Media and Creative Technology
NYC.gov, WNYC / National Public Media, iVillage, Coolhunting.com, MTV, Ultra16, Mythologie Design Partners, others
Geru
São Paulo, Brazil
2019 - 2020
Head of User Experience
Leader of the User Experience chapter of this mature fintech startup, delivering web and mobile product design.
Digital Pass
São Paulo, Brazil
2018 - 2019
Head of Product
Led product design and development for this digital wallet startup incubated by Capital Lab Ventures.
Columbia University
New York, NY
2017
Associate Instructor in UX Design, Product Management, and Analytics
Adjunct Faculty, MS Programs in the Departments of Applied Analytics and Information & Knowledge Strategy, for courses in Research-Based Product Design, Strategic Leadership, Product Management, and Digital Analytics. Curricula emphasized the latest industry methods in research-based rapid prototyping and product design.
Thomson Reuters
New York, NY
2012 - 2014
Product Manager
Reuters U.S. Election Service
Led the design and execution of the technology platform that broke the AP’s monopoly on live US election results. Data was collected via mobile app from jurisdictions nationwide, published via API. Scrum Product Owner who specified the requirements, set the priorities, and achieved consensus. Defined the API, designed the data analysis applications, managed the technology vendors, guided the integrations.
Reuters White Label Web Publishing System
Scrum Product Owner who led the design and development of Reuters’ modular and highly customizable SaaS platform for publishing automated web and mobile sites. Specified the requirements, designed the product administration user experience, set the priorities, achieved consensus. Over $700,000 in first year sales.
World Cup White Label Web Publishing Solution, Data Modules, and API
Scrum Product Owner who led the development of the Reuters Web Publishing System into a complete white label solution for World Cup news and results: a customizable hosted web platform, a suite of live results modules, a data API, an administration console to manage it all. Served 29 customers in 11 languages. Over $500,000 in sales.
Winter Olympics White Label Web Publishing Solution, Data Modules, and API
Scrum Product Owner who led the development of the Reuters Web Publishing System into a complete white label solution for Winter Olympics news and results: a customizable hosted web platform, a suite of live results modules, a data API, an administration console to manage it all. Served 12 customers in 5 languages. Over $200,000 in sales.
Reuters Connect API
Set the direction, managed the development, and advised customers how to integrate the API solution for searching and ingesting Reuters text, online reports, video, and graphics. Powered over 100 customers and internal systems.
Reuters Pictures API
Led the development and execution of the API solution for searching and ingesting Reuters photography.
Daylife
New York, NY
2010 - 2012
Client Services Manager / Sales Engineer
The Irish Independent, Al Jazeera, The Arkansas Democrat-Gazette, The Bay Area News Group, YourTango, many others
NBC Universal Local Integrated Media
New York, NY
2008 - 2010
Senior Web User Interface Developer
NBCNewYork.com, NBCLosAngeles.com, NBCChicago.com, and 6 others
Condé Nast Publications
New York, NY
2007 - 2008
Senior Front End Web Analyst
Style.com, Men.Style.com
Pratt Institute
Brooklyn, NY
2004 - 2005
Teaching Assistant
Assistant to the Professor, graduate Digital Arts course: "Creating Code for Digital Media"
Exodus Communications
New York, NY
1998 - 2002
Technical Account Manager
Merrill Lynch, General Electric
Deployment Project Manager
The New York Mercantile Exchange, Encompys, FXAlliance - The Bank of New York, Accenture, JP Morgan
Web Developer, Software Developer, Database Administrator
Fidelity Investments, Morgan Stanley, The New York Times Digital, The Hartford Life Insurance Company, others
ROP Digitech
New York, NY
1997 - 1998
Digital Pre-Press Sales Representative
HBO / The Reno Company
New York, NY
1996
Documentary Video Production Assistant
Education
New York University - The Interactive Telecommunications Program (ITP)
New York, NY
Master's degree in Interactive Media
Tisch School of the Arts
2004
The University of Pennsylvania
Philadelphia, PA
Bachelor's degree in English Literature, Bachelor's degree in Art History
College of Arts and Sciences
1995
Expertise
Management:
Product management, account management, team leadership, vendor management, sales engineering, client services, facilitation, agile methodologies, presentation, oral and written communication.
Technical:
JavaScript, HTML5, CSS3, Sass / Less, Bootstrap, jQuery, PHP, JSP, Apache Velocity, Java, CMS, Processing, Flash, Actionscript, AS3, Max/MSP Jitter, Pd, PIC BASIC, SQL.
Creative:
User experience, product design, wireframing, prototyping, video production, audio production, photography, illustration, improvisation, interactive art.
Personal
Demonstrated life-long passion for technical and creative innovation, communication, and media.
Fluent English, competent Spanish, basic and quickly improving Portuguese.
Influences: WDET, CBC, CJAM, WTVS, WGPR, WXPN, WRTI, BBC, WNYE, WNYC, Duchamp, Klee, Haacke, Klein, Meireles, Hesse, Saramago, Kubrick, Jarmusch, Sonic Youth, Native Tongues, Masekela, Pan Sonic, The New Yorker, The Economist, The New York Times, The Electrifying Mojo, Brent Bambury, Gilles Peterson, Brooke Gladstone.